I’m Alex López, Barcelona-based graphic designer with a special emphasis on creative + art direction, as well as visual identity.
Starting in 2018, I have developed my career between large companies and independent clients. My approach to design is as an intersection between the more pragmatic and functional world, and the more artistic and plastic side, sometimes bending those three-dimensional worlds into something flat and more tangible, but always keeping alive that
analog and physical essence without losing the human touch.
Graphic, packaging and merchandising design.
Custom-made garment, stencil.
Creative direction, graphic and packaging design.
Collages for store façade, campaign logo, merchandising and retail graphic design.
Digital collage for website.
Campaign logo, retail graphic design and fanzine layout.
Analog photography and design.
Oil on canvas 89 x 116 cm.
As a kid, I loved to play with LEGO.
I would build and destruct my tiny creations, reimagining their shapes and colours, only guided by the spark of inspiration that struck me on the day.
This is how I create my work; always following my own instinct. While my references and knowledge are ever-present, somewhere stored deep in my mind, they only come together at the right moment, allowing the project to truly come to life.
Analog photography and digital processing.
Analog photography and digital mix.
2024
PangeaChina ink on white parchment paper over printed lettering.
Yesca y pedernal
Printed stamp scan and digital processing.
Trench
Charcoal over white laid paper and digital processing.
2023
Love the worldDirect gouache from dropper and digital processing.
Friday 24th
Cut ice block.
Chemtrails
Scanned prints, collage composition and overlaid digital cut.
2022
Desigual IScanned flowers and overlaid colour pattern.
Desigual II
China ink over laid paper.
2020
Concrete AngelHandmade lettering and digital 3D effect.
Visuals, 3D logos and social media comms for the SS22 campaign fashion film and show presented at 080 Barcelona Fashion Week.
Graphic and 3D logo design for the FW21 fashion film.
Short film directed by Gerard Vidal, starring Ivana Baquero.
Graphic interface design and prop design.
Graphic and packaging design for the FW23 campaign commercial.
Costumbrismo (2021)
Short fashion film by Guillermo Vera.
Graphic and title design.
Posters have always been a cornerstone in this artistic journey, helping me to experiment and push my vision. Each poster is a blank canvas for a new visual storytelling.
For inquiries, please contact me.